Wednesday, 24 September 2014

Big Data and Analytics: The Secret Lies In The Questions

The Big Data is high. This technological phenomenon occupies more space in discussions of market events in the Information Technology sector and, of course, in the boardrooms of companies across industries. Once restricted to the agenda of CIOs and technology managers of large corporations, Big Data has broken boundaries to become allied areas such as Marketing and Sales. No wonder.

A technology like this can cause remarkable organizational impacts, transforming huge volumes of unstructured data into strategic information, would arouse the interest and investment of those who have no time to lose.

The Big Data, today, shortens the distance between the data and the users and reduces the backlog of IT. No more long waits and unintelligible spreadsheets. The information is ultimately democratized and is available to those who seek it.

Cheating, however, those who understand what big data, web hosting services, analytics technology in particular, as something static, standardized and unchanging. A common mistake that can cost a company a frustrating realization have on hand a world of data, without knowing what to do with them or understand which of this information is valuable to your business.

In a recent study conducted by the SAS, only 12% of companies who already know the Big Data reported count on a clear business strategy and defined to optimize the potential of this technology. Furthermore, according to the same respondents, 9% believed that the quality of data available for analysis is still extremely inefficient. Studies of IDC (International Data Corporation) corroborate these indicators and show that currently less than 1% of potential data that could be analyzed by Big Data are availed by companies.

What's wrong with this picture? What then would be the best way to effectively make Big Data a watershed for an organization? 

The secret of Big Data is the right questions. It is the issues addressed by decision-makers in their own business which is the key to success in using this tool. What is, after all, Big Data and Analytics for my company? What are my needs and how you can use the benefits of this technology to meet these demands?
The Big Date must be relativized. Needs to be rethought, custom built and adapted by companies. Data should be molded according to the strategy of each company. A recent IDC survey indicates that 31% of companies operating in India have serious problems in their operations that could be solved with the use of analytical intelligence. However, 43% of companies are evaluating or have already invested in Big Data.

The moment is favorable, the market is expanding every day. It is estimated that, in 2015, Big Data will handle 11 billion dollars worldwide.

We're talking about the third platform, the speed coupled with analytic intelligence, the unprecedented use of correlation data as the significant factor in the decision making process. We are dealing with new perspectives, systems and solutions with greater assertiveness, navigability and an absolutely friendly interface. It is a break, a new way of doing business. All of this phenomenon driven by Big Data. A revolution that is just beginning.

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